Tom Wilson is the Farmers Insurance Open’s tournament director whose golf course at Torrey Pines is about to tee off. Torrey Pines golf course is an amazing course just minutes away from La Jolla and Del Mar.
For almost two decades now, this tournament has suffered from sponsorship problems, scandals related to professional golfers, and natural disasters; hardly any good news has come their way at all.
After their long-time title sponsor, Buick, pulled out last year, the PGA Tour came together with Farmers Insurance for a year-long title deal for sponsorship that can be renewed to several years afterwards.
A lot of people know how many difficulties actually lie in actually getting businesses to open up their checkbooks for these things since they happen to be within contracting corporate environments, where each spent penny is justified and scrutinized.
Then, after Tiger Woods took a leave from the game, the PGA Tour really took its toll. Last year, attendance and hospitality activity were down. However, there is still an economic factor, so there is anticipation from Wilson’s part despite the low ticket sales.
With Woods out of the picture, a lot of people see San Diego’s Phil Mickelson’s chance to finally assert himself, so a lot of people might come to watch the new face of this tour. After all, Tiger Woods shouldn’t be the only professional golf player people pay attention to, right?
Alex Aguilar
Team Aguilar Real Estate Agent & Blogger!
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